Case Study
Pandadoc
building a loyal audience
Just because you film it, doesn't mean customers will watch it. We helped PandaDoc transform hours of customer interviews into six short, sharp and snackable stories. Then, we created a punchy product demo to guide users through the sales cycle. (Those users are now raving fans.)
Scope
Strategy
Storyboarding
Animation
Scripting
Set design & shoot
Post-production
Industry
SaaS
Video
Explainer video
67%
Increase in YouTube subscribers
28K
Views in the first year
Sitting on hours of customer stories, Pandadoc needed to craft a cohesive narrative out of an hour-long interview and make it visually interesting.
Problem
Lots of video content,
very little audience
PandaDoc has happy customers. PandaDoc has video interviews of happy customers. But they needed a better way to tell their story.
Process
A collaborative, user-friendly flight plan
First, we hopped on a discovery call to learn more about PandaDoc’s goals for this video project. Did we need to film any additional footage? How much animation did they want to see in these videos? We developed mood boards to make sure we had the vibe locked in.
Then, the PandaDoc team sat back and relaxed while we put together their zoom interviews into a collection of customer stories. The PandaDoc team dropped comments and within 6 weeks, they had gone from having long, hour-long conversations into short, compelling stories ready to share with the world.
we transformed
Real-life customer stories into a powerful sales tool.
Solution
Bite-sized stories that put customers first
Enter Failure Island. With our help, PandaDoc had a library of 6 engaging customer stories to share in their Youtube library. And share they did—the new videos caught 28,000 eyes in the first year.
Additional Work
Next up: A Punchy Product Demo
The process was so seamless that we started on the next project right away: a PandaDoc product demo. A PandaDoc sales manager flew out to NYC, shot a product demo in less than 2 hours in the F/I studio and just like that—PandaDoc had a persuasive product demo on its site.
Testimonial
Travis Tyler
Senior Digital Content Producer at Pandadoc
"We attribute a lot of the audience growth as well as engagement from those videos we did with Failure Island."
More projects like this
Standing up to a streaming giant
Finding a butter way to recruit talent
